Ciele
Summer Nights
The brief was simple: capture what summer feels like in Montreal
By a warm April day we met with Dan, Marketing Director at Ciele. He and his friend Drew Tyndell, a mixed-media artist from New York, were prepping a campaign. The brief was simple: capture what summer feels like in Montreal and make it pulse with life. From that idea we built surreal dimensions that run through underground tunnels and familiar streets. We even covered a pool with black tarp so we could shoot underwater, using light to create surreal effects.
