# Podium > Creative direction, film production and photography for sports brands worldwide. Podium is a creative studio at the intersection of sport, narrative, and visual research. We produce films, photography, art direction and digital work for athletic brands, athletes, and clubs. Based in Montréal, working worldwide. Canonical site: https://podium.global # Projects ## Deviate — Puma URL: https://podium.global/projects/deviate Date: 2025-11-17 Informations: Running — Commercial Running film for the Puma Deviate 4. Creative direction and video production by Podium. ### Puma wanted a campaign for the Deviate 4. A shoe built for speed. The idea was simple: the chase. The camera needed to feel like it was barely keeping up with the runner. ## Life Edition (LE) — Ciele URL: https://podium.global/projects/life-edition Date: 2025-05-01 Informations: Running — Creative Direction, Mixed-Media Art direction and photography for Ciele's Life Edition running collection. ### Print. Scan. Repeat. Halfway through cooking noodles in the back of a van, parked god-knows-where in Utah, Ciele called. They had a weird-in-the-best-way idea: a capsule built around jeans you could actually run in, and it needed visuals just as unexpected. Back in Montreal, the sky was wet cement. No chance. So we stopped chasing weather and built our own world: studio lights, scanned textures, backgrounds torn up and rebuilt. Print, scan, print again The result was less a campaign than its own dimension. Surreal but inviting, and tight enough to give the drop a clear identity. It ended up featured across several design-forward sport publications, and traveled further than we expected. > I'M SO HAPPY WITH THE RESULT, YOU'RE MACHINES. > — Lucie, Ciele ## 80 Winters — Auclair URL: https://podium.global/projects/80-winters Date: 2025-12-02 Informations: Winter sports — Brand Film Celebrating 80 years of winter heritage with Auclair. Creative direction and video. ### Auclair turned 80. This wasn’t a regular seasonal push. It was about heritage. A brand that's been shaping gloves for generations. The twist? We had to shoot a winter concept in the middle of summer. So we stripped down a camera to run near-infrared, flipping green fields into stark white. We hauled in snow machines, built storms from nothing, and leaned into the surreal to make winter happen under the sun. Our director friend Rémi Belleville pushed the concept to its edge, pulling in a crew that thrived on the challenge. Every department leaned in: art, camera, sound each adding a layer that made the vision hit harder. The result walks a fine line: past, future and legacy. Timeless, but entirely its own. > You guys are nuts... > — Phil, Auclair ## Jay Du Temple — Jay Du Temple URL: https://podium.global/projects/jay-du-temple Date: 2026-05-01 Informations: Trail Running — YouTube Series Trail running video series with Jay Du Temple for YouTube. Produced by Podium. ### A docu series that launched Jay’s YouTube Channel. In the Alps, mid-shoot, Phil’s watch lit up. Jay Du Temple, out of the blue. He wanted to document his build to his longest race yet, a 125 km. They didn’t know each other, but Jay’s tone felt grounded, open. Phil met him in Kenya. Jay was cruising, tossing jokes mid-stride. Then it was back home for the long hauls: 160 km traverses, night starts, and the unglamorous middle. Jay was breaking personal limits. Phil was breaking tripods. It became a four-part series that launched Jay’s YouTube: an honest look at what it means to start a sports series, and actually go all in. ### Over 600k views on YouTube, the project really connected with viewers. ## Not Quite Gone — Le Braquet Cycling Club URL: https://podium.global/projects/not-quite-gone Date: 2026-01-08 Informations: Cycling — Brand Film Cycling film for Le Braquet Cycling Club. Creative direction and video by Podium. ### We built a 2-meter high wheel totem and transported it by canoe as the tide rose around us. We wanted to break the expected utility of the wheel by treating it not as a literal object that helps you move faster, but as a burden carried against its intended purpose. Entirely shot on 16mm with a desynced shutter and no monitor, we built a 3-meter high wheel totem and transported it by canoe as the tide rose around us. ### It was rewarding to watch the project travel, with shares from Outside Details, Le Grenier, and more. > I think I've watched it 30 times. > — Greco, Le braquet ## Milimani — Salomon URL: https://podium.global/projects/milimani Date: 2025-02-26 Informations: Trail Running — Brand Film Trail running film for Salomon. Video production and direction by Podium. ### Red earth, New ground As Kenyans slowly step into the world of trail running, we had the chance to meet the ones leading the way: the Milimani Runners. We built the project in two parts. First, in Kenya, observing their daily rhythm and capturing their workouts. Then, in studio, creating a more abstract space, where red earth meets shadows, sweat, and textures. Salomon gave us full trust. Just, "make something interesting." That kind of freedom doesn't happen often. And it made all the difference. > Honestly, exceeded expectations. > — Ollie, Salomon ## Summer Nights — Ciele URL: https://podium.global/projects/summer-nights Date: 2025-07-01 Informations: Running — Commercial Running film for Ciele's Summer Nights. Video production by Podium. ### The brief was simple: capture what summer feels like in Montreal By a warm April day we met with Dan, Marketing Director at Ciele. He and his friend Drew Tyndell, a mixed-media artist from New York, were prepping a campaign. The brief was simple: capture what summer feels like in Montreal and make it pulse with life. From that idea we built surreal dimensions that run through underground tunnels and familiar streets. We even covered a pool with black tarp so we could shoot underwater, using light to create surreal effects. ## Western States — Salomon URL: https://podium.global/projects/western-states Date: 2025-07-23 Informations: Trail Running — After movie Trail running documentary for Salomon at Western States. Creative direction and video. ### Western States isn't just another 100-miler. It started with horses, then one guy decided to run it. The rest is trail-running legend. Salomon asked for something different for this recap. Not the usual hero montage. We linked with Quanine Studio in France and bent the footage in ways the ultra-trail world hadn't seen. On the ground we chased the grit and the weird beauty of a race that never gets easier. The climbs, the falls, the middle-of-the-night silence. Shot through old lenses. The frames carry weight. So does the story. ### More than 5,000,000 impressions, just on Instagram.